Video content is king in 2026. Algorithms on Facebook, Instagram, TikTok, and YouTube push short form video content to users more aggressively and consistently than anything else. It’s clear as day. Small Instagram accounts post videos and get millions of views, whereas their static content is lucky to see their followers’ timelines.
So, the importance of video content in local business marketing isn’t up for debate. The real question is… Should you pull out your phone and hit record, or hire a video production company?
It depends.
In this article, we’ll discuss:
- What to consider when making small business video content
- Whether to hire a person or a video production company
- What type of video marketing works best for small businesses
Have more questions about small business video marketing? Reach out to Clarity Video Services for a free consultation!
What to consider when making small business video content…
To decide whether to hire someone else to handle your video content, you need to ask yourself the two questions below.
- Do I have the time to do it myself?
To get traction on any social media platform, you’ll need to think-up, record, edit, and post new content daily. That new content could be a trendy video, a behind-the-scenes tour of your process/ business, or you promoting a service/ product—it just has to be interesting. Ask yourself if you have the time to handle all of that.
Most small business owners do not.
Like you, they’re busy keeping their business running, customers happy, and their team on the right track. So, switching gears and creating fun, intentional social media content on a daily basis is tough.
- Can I afford it?
If you don’t have the bandwidth to film content yourself, you should consider hiring someone to do it for you. When doing so, you have two primary options:
- Hire a content creator and social media manager.
Hiring both a content creator and social media manager, while admittedly expensive, will enable your business to create and post content on a daily basis. Furthermore, as in-person employees, both individuals have the opportunity to become familiar with your business and create real content rather than cookie-cutter graphics.
+ Flexible
+ Unique content
– Expensive
– More individuals to manage
- Hire a video production/ marketing company.
Hiring a video production/ marketing company is often the best option for small business owners, who can’t afford to pay $80,000+/ year on content production and social media management but still want the benefits of both. Video production/ marketing companies, like Clarity Video Services, can easily think-up, record, edit, and post new content daily.
+ Flexible
+ Unique content
+ Inexpensive
+ No burden of management—just collaboration
Ready to grow your business with video content? Reach out to Clarity Video Services today for a free consultation!
Frequently Asked Questions
It typically costs $40,000 – $65,000/ year to hire a good social media manager, depending on their experience. Larger companies with more needs may have to pay more.
It typically costs $40,000 – $70,000/ year, depending on their experience, to hire a content creator to produce quality videos for your business on a daily basis.
Many small business owners use “Content Creator” and “Social Media Manager” interchangeably, or expect a Social Media Manager to do the work of a Content Creator. However, the truth is that the two roles are extremely different. A Content Creator is solely responsible for the filming, editing, and sometimes starring in the content itself. Whereas a Social Media Manager is responsible for planning content, scheduling, posting, and day-to-day platform management. Asking one person to perform both roles on a long-term basis can often lead to mixed results.
What type of video marketing works best for small businesses?
Well, why are people on social media in the first place? More often than not, people go on social media to be entertained. They want to see funny, surprising, or, at the very least, fascinating content. Does that mean you need to dance, prank, or lecture someone in every video?
No. You need to find a way to create entertaining content out of your day-to-day business—no matter what that business may be.
If you operate a home service business, you can film a real job at a customer’s home (we’ve seen videos of home inspections go viral numerous times)! If you operate a bakery or cafe, film you (or your staff) baking goods or brewing coffee. Simply take a camera behind the scenes and you’ll capture entertaining content.
That’s where Clarity Video Services comes in.
Unlike other marketing companies, we don’t rely on AI-generated content or cookie-cutter graphics to make social media posts. We’ll visit your business every month to capture high-quality, authentic content to fill up your social media timeline!
With us, you’ll enjoy the benefits of hiring a full-time content creator and social media managers without the steep costs.
Interested in working with Clarity? Click the button below to reach out!
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